Researched, designed, managed and developed a high-end retouching website including competitive research, user-flow data, a working prototype wireframe using Adobe XD CC, design and illustrations within a 6 month period. *See UX/UI portfolio*
Pioneered and streamlined the photography process by creating a photography guide for all vendors to follow, batch scripts for print automation and quality control photography protocols for the catalogue. *See UX/UI portfolio*
Designed and developed a website for customized 3D printed cookie cutters of your face. This involved automation research, batch scripts, design, illustrations, photography, marketing and management of 3 developers. *See UX/UI portfolio*
Photography Manager + Retoucher
Managing the photography account for the Canadian Tire WOW Guide. Responsibilities included streamlining the photography process as well as managing the photo and marketing team, external vendors and merchandise.
Producing, tracking and maintaining the digital media for the Canadian Living Magazine. This involved building strong relationships with vendors, negotiating contracts, maintaining social media feeds and archiving images.
Marketing Coordinator + Studio Manager
Promoting the company through various social media outlets, using the Adobe Suite and Google Analytics to create weekly email campaigns to potential clients. Also assisting on commercial shoots, digital capture and retouching.
BA in Media Communications
Graduated with distinction honors (87% average). Studying journalism, digital communications, public relations, visual communications and media business.
BA Image Arts & Photography
Graduated with distinction honors (90% average). Studying photographic techniques and equipment, video and photo editing, art direction and design.
Group Photo Director at Rogers Media
Gen has been a great asset to the photography team at Rogers over the past few years. Her knowledge of photography, photo editing and workflow management are second to none. She has an ability to roll with whatever punches were thrown her way, and is as flexible as they come. She assisted greatly in the quality control of the photography for the Canadian Tire Wow Guide, including clipping, colour correcting and retouching images where needed. In addition, managed multiple lists between our team, merchandise managers on our client side and outside vendors where needed. I would recommend Gen for any full-time or freelance work in the future!
Commercial Photographer / Director
Genia is an attentive and detail orientated individual who takes direction very well. She also works independently and will often take the initiative to go further within a set of guidelines. She is an excellent assistant and a skilled retoucher. She easily takes on administrative tasks as well as being a creative problem solver. Genia is an asset to any team and I highly recommend her!
Editor-In-Chief at BLARE
Reliable, creative and driven, Gen is an incredibly valuable asset to BLARE. Her motivated personality and artistic sense has given her the ability to adapt as a photographer in various environments, showing consistent improvement and inventive skills. While similar professionals focus on quality, Gen fixates on originality, exposing detail and clashing colour with the inner emotions of performers which is a trait that should not be overlooked. Add in her love for warm weather/the outdoors, and she's a young talent regenerating the art behind still photos!